In the main battlefield of new retail, Digital Shelf Edge Display can be seen in many places, with the most significant change or main focus being in physical stores. Today’s stores differ greatly from those in the past, as they help address one of the key challenges: how to increase foot traffic while enhancing brand image and gaining more promotional benefits.
Digital Shelf Edge Display represent a new application of strip-type LCD screens in the fields of new media and new retail. By combining brand communication from the new media sector with the online-to-offline traffic integration characteristic of new retail, these displays achieve a perfect blend of awareness marketing and traffic-driven marketing through product advertisements and QR codes displayed on the screens.
Common sizes for Digital Shelf Edge Display include 23.1-inchs, 24.5 -inchs, 35 -inchs, 36.5-inchs, 46.6 -inchs, 49.5-inchs, and -inchs. They can be single-sided or double-sided, with Kuanbo’s customized ultra-thin double-sided screens being particularly popular among merchants and highly recommended.
Compared to traditional liquid crystal displays, Digital Shelf Edge Display can be customized according to shelf dimensions, seamlessly integrating with shelves without occupying additional product display space. They feature high definition, high luminous efficiency, and high color saturation. Additionally, products with varying brightness levels can be provided based on the customer’s usage environment, making them suitable for semi-outdoor applications.
Now, let the Kuanbo editor explain the features and advantages of Digital Shelf Edge Display and how they address pain points for merchants:
Each row of shelves has multiple layers for product display, with a label area connecting each layer. In standard shelves, this area typically displays price and product name labels. In many retail stores, this label area has been replaced by Digital Shelf Edge Display, which not only show prices but also showcase dynamic videos and images of products.
Digital Shelf Edge Display on shelves are distinctive and easy to maintain. Products may be updated quarterly or monthly to replace old items with new ones, requiring manual label replacements each time, which demands significant labor. With Digital Shelf Edge Display, only one staff member is needed to manage and update content uniformly through the backend software.
Each Digital Shelf Edge Display can be individually labeled, making it easier and faster to locate and replace specific content. With these displays on shelves or display cabinets, not only can products be showcased through videos and images, but brand exposure is also enhanced. Each video or image can include the brand logo, providing repeated exposure that greatly benefits corporate and brand recognition.
The displayed content (images, videos, etc.) on Digital Shelf Edge Display can be updated remotely via Wi-Fi/4G, enabling targeted delivery based on location and time. This adds interactivity, precision, and timeliness to the content.
Currently, Digital Shelf Edge Display are widely used in various retail scenarios, including malls, supermarkets, convenience stores, and unmanned shelves.
Shenzhen Kuan bo Co., Ltd. is a high-tech manufacturer specializing in the R&D, customization, production, sales, and service of Digital Shelf Edge Display. The production line fully adopts ISO9001 advanced management solutions. Digital Shelf Edge Displaycan be customized according to customer requirements in terms of size, casing design, body color, and logo printing. Options include high-definition standalone versions, high-definition split screens, and Android-based internet solutions.
For more information, please consult our Kuanbo company website. To learn more about related products of the Digital Shelf Edge Display, you can contact: +86 15814633122.
